Sustainable event management (also known as event greening) is the process used to produce an event with particular concern for environmental, economic, and social issues. Ĭorporate event managers book event venues to host corporate meetings, conferences, networking events, trade shows, product launches, team-building retreats or training sessions in a more tailored environment. Consequently, most venues require the organizers to obtain blanket or event-specific general liability insurance of an amount not less than $1,000,000 per occurrence and $2,000,000 aggregate, which is the industry standard. Some of the tasks listed in the introduction may pass to the venue, but usually at a cost.Įvents present substantial liability risk to organizers and venues. An event manager will monitor all aspects of the event on-site. The event manager is responsible for operations at a rented event or entertainment venue as they are coordinating directly with the property owner. Event venue Īn event venue may be an onsite or offsite location. They can also invite their audience to their events and reach them at the actual event. For instance, these advertising-focused events can occur as press conferences, promotional events, or product launches.Įvent managers may also use traditional news media in order to target their audience, hoping to generate media coverage which will reach thousands or millions of people. Companies can benefit from promotional events as a way to communicate with current and potential customers. Strategic marketing and communication Įvent management might be a tool for strategic marketing and communication, used by companies of every size. 1 Strategic marketing and communication.This includes overall event design, brand building, marketing and communication strategy, audio-visual production, script writing, logistics, budgeting, negotiation, and client service.ĭue to the complexities involved, the extensive body of knowledge required, and the rapidly changing environment, event management is frequently cited as one of the most stressful career paths, in line next to surgeons. The event manager is the person who plans and executes the event, taking responsibility for the creative, technical, and logistical elements. Each event is different in its nature so process of planning and execution of each event differs on basis of the type of event. The process of planning and coordinating the event is usually referred to as event planning and which can include budgeting, scheduling, site selection, acquiring necessary permits, coordinating transportation and parking, arranging for speakers or entertainers, arranging decor, event security, catering, coordinating with third-party vendors, and emergency plans. Many industries, celebrities, charitable organizations, and interest groups hold events in order to market their label, build business relationships, raise money, or celebrate achievement. The events industry now includes events of all sizes from the Olympics down to business breakfast meetings. It involves studying the brand, identifying its target audience, devising the event concept, and coordinating the technical aspects before actually launching the event. ( Learn how and when to remove this template message)Įvent management is the application of project management to the creation and development of small and/or large-scale personal or corporate events such as festivals, conferences, ceremonies, weddings, formal parties, concerts, or conventions. ( April 2016) ( Learn how and when to remove this template message) Please help to improve this article by introducing more precise citations. This article includes a list of general references, but it remains largely unverified because it lacks sufficient corresponding inline citations.
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